ResearchScribe | Maria Virobik


Maria and Ginger Snap.jpg

I have been working in the qualitative market research field since 1997. After early dalliances in advertising account management, I came to my senses and have been devoted to qualitative research ever since.

My primary focus is providing qualitative analysis, report writing services and moral support to independent moderators and other market researchers working in a broad range of categories. While most of my clients are independent qualitative research consultants, I also work with large and small market research suppliers, ad agencies and product and service providers.

I am not a moderator. There are plenty of fantastic moderators out there, and I am fortunate to work with some of the best. Instead, I provide analysis and report writing support to my clients that allows them to focus on working their magic.

If you aren't sure whether I can assist you with your qualitative project, let’s talk! No project is too large, too small or too unusual.


category experience

Apparel | Automotive | Communications | Consumer Packaged Goods (CPG)/Fast-Moving Consumer Goods (FMCG) | Education | Entertainment |
Financial Services | Food and Beverage | Health Care | Hospitality | Nonprofit | Pharma | Retail | Technology | Telecom | Veterinary Medicine